COMPETITIONS FOR WOMEN ENTREPRENEURS
WE-Projects by women and WE-Projects for women: discover the worldwide network dedicated to responsible women entrepreneurs.
Women have become the new productive class; women-led firms are proliferating, especially those focusing on agriculture and food, biodiversity, safeguard and respect for the environment, taking particular care over the quality of work and working hours.
Some entrepreneurial models are to be considered pilot schemes and help identify best practices for a new organization of the world of production.
Padiglione Italia has decided to offer women a real opportunity to be the people driving change and fully sustainable development, by translating the WE - Women for Expo international project into two competitions focusing on women’s world.
WE - PROJECTS BY WOMEN
WE - Projects by women is a competition of ideas whose goals are promoting the talents, planning abilities, and entrepreneurial skills of women in light of Milan Expo 2015.
Launched by the Italy Pavilion and WE-Women for Expo on 4 July 2014 the competition ended on 12 February 2015 when the winners were announced. The project targeted businesswomen and budding entrepreneurs with the goal of identifying the best ideas for start-ups that could significantly contribute to women’s empowerment, innovation, and environmental and economic sustainability.
Almost 150 participants from throughout Italy submitted 100 ideas touching upon a wide variety of fields of applications.
A panel jury of 15 experts chaired by Diana Bracco – Chairperson of Expo 2015 S.p.A. and General Commissioner for the Italy Pavilion selected the 3 winners, who were respectively awarded € 40,000, € 30,000 and € 10,000 (Premio Vivaio for women under 35) thanks to financial support from Fondazione Milano Expo 2015, Fondazione Giuseppina Mai and Accenture.
THE THREE WINNING PROJECTS
1st place: “OrtiAlti”
by Elena Carmagnani, 46, architect. .
The project is an outgrowth of the Oursecretgarden initiative carried out in 2010 by the Turin-based STUDIO999 on the roof of their office building, in agreement with the building’s other tenants. Its goal is to encourage the planting of community rooftop gardens, generating immediate environmental benefits and social cohesion.
2nd place: “Alto Piemonte. Al-Top!”
by Marina Olwen Fogarty, a 29-year-old philosophy graduate from Piedmont..
In 2012, Marina opened her own local wine-growing business for the purpose of producing PDO wine in a sustainable fashion and creating a cultural hub dedicated to the specialties of northern Piedmont. The goal is to promote, at the international level, both a high-end product that symbolizes Italian quality and the region that produces it.
3rd place: “FindMyLost”
by Elena Bellacicca, a 32-year old business graduate from La Spezia..
This project won the “Seedbed Award” for candidates under the age of 35.
The project consists of an app that can put anyone who loses an item in touch with the person who finds it. The goal is to improve the recovery rate for lost items and reduce public management costs for lost and found offices through the creation of a digital market. This free app was designed specifically for the large number of tourists expected to attend Expo 2015.
WE - PROJECTS FOR WOMEN
WE - Projects for women is a competition whose goal is to promote, within the extraordinary showcase of Milan Expo 2015, projects designed to improve the quality of life of women.
Launched on 4 luglio 2014 by the Italy Pavilion and WE-Women for Expo , the project targets Italian and foreign organizations that have carried out successful social, cultural or development projects dedicated to women and relevant to the core topics of Expo Milan 2015 .
The best projects, selected by a panel jury of 15 experts chaired by Diana Bracco – Chairperson of Expo 2015 S.p.A. and General Commissioner for the Italy Pavilion, were rewarded with a platform to increase their visibility made available by the Italy Pavilion, to be chosen among the following:
- An exhibition space at ME and WE - Women for Expo in the Italy Pavilion
- A session dedicated to presenting their project as part of the bill of events
- Visibility for the project on the Italy Pavilion website
Illustration by Cristina Diana Seresini